Internet overtakes TV as most complained-about advertising medium

Internet overtakes TV as most complained-about advertising medium
Complaints about internet marketing have grown dramatically in recent years in line with a significant extension in the ASA’s remit in 2011 to include investigating marketing messages on a media owners’ websites – not just internet ad campaigns.
40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? Are you well on your way to hitting your goals or struggling to maintain performance? As we move into the end of the first half of
Treat mobile marketing like online dating — but avoid these 5 costly mistakes
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience.
Software designed to plan NASA space missions applied to online advertising
Perhaps you’ve recently browsed online for a new car, and opened a webpage to see an ad for that specific make and model. Behind many of these advertisements lies an exact science—based on rocket science, in fact—powered by MIT “programmatic marketing
Lycos Internet’s digital marketing revenues down 36% QoQ to Rs 315.18 Cr for Q4-FY15
Digital marketing solutions company Ybrant Digital, which was rebranded as Lycos Internet last year, has reported digital marketing revenues of Rs 315.18 crore for the quarter ended March 31, 2015, registering a significant decrease of 36.08% from Rs 493
Bangor schools explore online marketing
Bangor School Board is considering launching a new landing page for its website to help market its schools and boost enrollment. The board invited Ben Addington of Metre, a web-based marketing company that operates out of La Crosse, to its regular meeting
BMA15: CMOs, Vendors Debate Marketing Cloud Technology
Oracle Marketing Cloud, pointing to the finding that only 16% of b-to-b marketers are currently using progressive data profiling by tracking prospects’ offline and online behavior, from a new study by SteinIAS and Oracle Marketing Cloud. “We are at an
SEOLAND Provides Excellent Online Marketing Services
Cape Town South Africa (May 26 2015) – Online marketing in Cape Town has been completely transformed with the advent of the services of SEO Land the best SEO company in the region. Thousands of businesses have already benefitted from the expert services
‘Rocket Science’ for Marketing
Founded in 2008, the startup leverages big data to choose the most relevant advertisements for users in real-time, with aims of helping companies see the greatest return on investment (ROI) in online marketing. “We’re helping companies compete in a
Real estate marketing is moving online in Pakistan
Technology is causing a paradigm shift within the real estate sector in Pakistan. Long gone are the days when people used only traditional methods to find a new property. In Pakistan, there are now over 30 million Internet users and 15 million smartphone