From SEO to CMO to CEO: How the new boss of Hungryhouse is bringing data-driven marketing to the fore

From SEO to CMO to CEO: How the new boss of Hungryhouse is bringing data-driven marketing to the fore
Hungryhouse is eyeing a bigger chunk of the online takeaway market in the UK ahead of parent company Delivery Hero’s IPO later this year. In preparation, SEO manager turned chief executive Alice Mrongovius is looking maintain the brand’s positive
Should You Use SEO or PPC Marketing?
In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir explain
What’s the Difference Between Legitimate and Illegitimate SEO?
Over the years, SEO has been the victim of an unjust number of negative connotations. In the early days, it was possible to use deceptive practices to artificially gain rankings in organic search engines, so some groups immediately assumed that all SEO
SEO PowerSuite Awarded Best SEO Software on
SANTA FE, NM–(Marketwired – February 12, 2016) –, a platform for reviewing and ranking SEO software, has announced SEO PowerSuite as the best search marketing software based on customer reviews and feedback. SEO PowerSuite has achieved
Seo Kang Jun to hold Meet and Greet with fans in Singapore!
Rising actor and ‘Cheese in the Trap’ heartthrob Seo Kang Jun will be meeting fans through a meet and greet in Singapore! SEE ALSO: [MVP OP-ED] Plastic surgery: unnecessarily vain or purely beneficial? The meet and greet on February 19 will be the actor’s
Good Processes And People Make International SEO Success
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of
The DIY Guide to Being an SEO Expert
If you are a “do-it-yourself” kind of person, then this is the definitive guide to being an SEO expert. Before I show you how to be the master DIY SEO expert, I want to lay some ground rules. First, understand there are over 200 different “signals
Useful SEO tips to help you focus on the right improvement
SEO improvement is a very necessary element if you want to manage a website that successfully brings traffic to the site and helps you sell your product or service. Just setting up a website and doing nothing more is not going to sell for you because sites
5 Simple Strategies To Improve Your Blog’s Search Rankings
However, you can’t implement a short-term approach to build a long-term source of organic traffic. When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some
5 Expert SEO Predictions for 2016
Search engines are constantly working at refining and updating their algorithms in order to make the search results more applicable to the search. But they are also very committed to making sure the search results can not be manipulated – well, easily anyway.